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By Rob Lawrence
Loan Officer & Creator of the Sink or Swim Loan Closing System
When I was a branch manager, there were always certain traits and skills
I looked for before deciding to hire someone. After years of
experience, and learning things the hard way, I know what it takes to be
successful. Not everyone is cut out to be a loan officer. The mortgage
business is like no other, and it takes a certain type of person to be
successful in this industry.
Here are some of the top traits and skills I believe every loan officer
must have in order to be successful.
If you want to become a top producer…
1.
You need to like the
mortgage lifestyle. It needs to be more than just a “job” for you in
order to put up with the demands on your time, life and family.
2.
You need to be a
motivated self-starter. You will either succeed or fail almost entirely
based on your own individual efforts and no one else’s. If you are
afraid to take the initiative, maybe this isn’t the right career for
you.
3.
You need to be a
hard-worker and be willing to go the extra mile. Selling and closing a
mortgage loan is NOT easy work or fast money.
4.
You need to be smart
worker. You are paid for results, not the amount of hours you put in.
Organization, efficiency and productivity are the key words in this
business. And a loan officer is only as good as his last loan. If you
don’t systematize your business and outsource non-essential tasks, your
time will be quickly eaten-up, making you less effective. Hence the
reason why I invented my worksheets at
http://www.loanclosingsystem.com
5.
You need to enjoy
solving "people’s problems". As the refinance boom and the easy loans
have dried-up, you need to look at other ways you can originate
business. Creative financing and thinking outside the box, will get you
loans that others leave behind. Interest-only loans, debt
consolidation, cash-out divorce loans, reverse mortgages, etc. are all
alternative loans you need to be considering if you are to stay in this
business for the long term.
6.
You must have people skills and be able to interact with customers from
all walks of life and economic situations.
7.
You must be a good
listener. The more you “hear” the customer, the less pushy “selling”
you will have to do. Find out what is truly motivating them and offer
them something that truly solves their problem, you’ll be more likely to
get the sale.
8.
You need to be
emotionally stable and mature. You can’t play games or mess around with
people’s financial situations if you are to maintain the trust and
confidence of the other person. You also need to maintain your own
sense of balance and fairness.
9.
You need to know your
product line inside and out. Knowing one lender is not enough, you must
know at least 15 to 20 lenders, from A-paper to B-paper and beyond. How
else are you going to be able to sell a customer something if you don’t
know what you’re selling?
10.
You need to be convinced
of your product’s value. It should be easy to be enthusiastic about
your product when you know you are truly helping somebody
11.
You need to be flexible
and agile. The mortgage industry changes everyday in technology as well
as fundamental ways of doing business. You must be willing to adapt to
whatever is thrown at you.
12.
You must be a constant learner. Even after many years originating
loans, I still learn something new everyday. That’s why I love the
industry so much! It’s an on-going education.
13.
You have to persevere
and never, ever give-up! Relentless perseverance is the only way you
will succeed. When something doesn’t work, try doing something else!
You can’t take rejection personally. If someone says “no”, it doesn’t
mean they don’t like you. After all, they don’t even know you.
These are the traits and skills I teach my loan officers, and I would
encourage you to print out this list and look for it before you decide
to hire someone else. Remember, by emulating the qualities of top
producers, you are more likely to become a top producer yourself.
Click
here to read just some of the success stories from users of the Sink or Swim Loan Closing System ®...
Click here to see a printout from a recent commissions report with my biggest
month ever!
Download
the entire system now and start earning more money immediately.
Click here...
 

Or, if you
prefer, click here to order through regular postal mail...
     
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MR. ROBERT LAWRENCE
Chief Mortgage
Warrior & Principal
of Firm
INTERMAGINE,
LLC.
28 Bayley
Street, Suite
104
Pawtucket, RI 02860
USA
Tel: 401-316-4670
* Fax: 401-633-7572
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Office Hours:
Monday to Friday, 9:00 AM to 6:00 PM
"The Sink or Swim Loan Closing
System ® is guaranteed to help you close more loans more quickly and
make more money. Don't make a mistake that could cost you your
next loan and potentially thousands of dollars in commissions.
Designed for loan officers, loan processors, mortgage processors,
mortgage brokers, mortgage bankers, local bank representatives, real
estate agents, real estate investors, title companies, financial
planners, CPAs, accountants or anyone else involved in the mortgage
industry. If there is a potential pitfall or deal-killer out there
that could derail your loan, chances are it is already covered in the
closing system. Invest in your business."
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