Time continues to just fly by. Things have really changed in the real estate market, for the better 🙂 In many places that the market was depressed have totally turned around and are back to where they were before the crash of 2008, and some areas way above. Because our investment business has been so busy is the reason I’m just not able to post as often as I would like.
I have been wanting to write this post for awhile in order to help out other real estate investors about how to and where to find some of the best deals available from motivated sellers.
If you have been in real estate investment for some time, you know that you can’t work with just anybody that wants to sell their house. There has to be a problem for you to solve in most cases. The house hasn’t been updated in years, or the parents were horriders, maybe it’s a couple that’s getting divorced, and so on.
The very best place that we have found to find motivated sellers is (drum roll please) – the INTERNET! We have received way more deals from internet marketing over the traditional forms of advertising, like bandit signs (that can get you fined from government agencies), yellow letters, post cards and any other form of advertising.
There are also several advantages of using the internet over other forms of advertising. One is that it can be done very inexpensively if you do it yourself. Granted it will cost you some of your time, but for my husband and I, it’s well worth it. If you are a one man band, (or one woman band 🙂 ), then it can cost you as much as thousands of dollars a month, depending on the different platforms that you use.
My husband actually learned how to use WordPress to host our websites. In fact it’s what the website rides on. I myself learned how to use social media marketing, Videos, Facebook and Twitter to find motivated sellers.
There are a lot of blogs across the internet that you can find all kinds of valuable information about how to use internet marketing. While they won’t all be structured towards real estate investing, you will still be able to take lessons from them and apply them to your real estate business.
A couple of our favorites are Bigger Pockets (which is for the real estate profession), Moz blog and Quick Sprout.
I have used several different forms of Social Media, with good results from some, and not so good from others. I found a great post over on MD Internet Marketing Solutions that helps explain this:
Depending on your Real Estate profession will make a difference on which social media platforms will perform best for your business. For instance FaceBook, it works well for Real Estate agents. For Real Estate investors trying to find motivated sellers – not so much. We have found that FaceBook does work well for investors that are selling Lease Options.
If you have read a few of our posts you will know that we are big fans of Video Marketing. You can check out our previous post on Video Marketing Here. YouTube videos work for any type of Real Estate business, and also help your potential clients to connect with you more on a personal level if they are able to see your face.
Twitter is another platform that works well for all types of Real Estate Business’. With twitter you can grow your following by tweeting and retweeting tweets that are relevant to your business, then occasionally tweet about your Real Estate services.
There are two major things that we look at on how social media can help grow your business.
- It helps build your brand. It makes your business more recognizable across the web. Building your brand and connecting all of these sites together will also help your website rankings as well.
- With a lot of these social properties you can also get them ranked in Google as well. This helps establish more trust and makes you stand out from your competition by appearing to be more of an authority. Think about it, if they see you everywhere they go on the internet don’t you think that will influence their decisions? Finish Reading “Using Social Media For Real Estate Professionals“
You can learn a lot about internet marketing from that blog. Probably the biggest lesson from that post is that it helps build your brand. While you may not get the most leads from social media, it does help people recognize your brand, so that when they do go to the search engines trying to find someone to buy their house, when they see your website with your logo or a picture of yourself, depending on how you branded yourself, they recognize you.
If you have not been making use of the internet to find sellers, or even buyers, you really need to step up your game and give it a try. I promise you won’t be disappointed.
I’m going to leave you with a video that explains more and goes way more indepth about guerrilla marketing and internet marketing, and help you get started.